#8 Philippe Guichard – Good business by design

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Do you have a great idea but you’re not sure where to start? Does your product or design strategy need refreshing?

In today’s episode, our guest is Philippe Guichard an award-winning, international Industrial Designer, with over 25 years of experience in the industry.

He specializes in designing thoughtful and profitable products that form part of integrated marketing, engineering, manufacturing and business model solutions.

As a holistic designer, he recognizes that an innovative product is only part of a successful business story.

We discussed on the podcast “Good business by design”

Guichard said thoroughly research your customers’ experience, distribution channels, marketing strategy, manufacturing process, business model, and value proposition in order to design (or re-design) a product that is the best choice for your business — the ‘sweet spot’.


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